The Little Things Make This Company a Big Success

For Rob Wrightman, president and CEO of True North Log Homes Inc. in Bracebridge, Ont., making the decision to go into the highly competitive log home business was easy. Developing a product that would set him apart from the competition was supposed to have been the hard part. But for Wrightman, achieving that competitive edge simply meant going back to basics and solving a long-term problem for the log home industry  gaps that are created when the structure settles and allows air into the home.